How to Market to Physical Therapists
A physical therapist specializes in the treatment of physical conditions through exercise, education, diagnosis, rehabilitation and disease prevention. They work to improve patient health through various methods, including the promotion of a healthy lifestyle and disease prevention. Regardless of the specific condition they treat, a therapist can often help a patient achieve their goals through exercise. There are many types of rehabilitation methods, each with its own benefits. Here are just a few:
Email marketing – Using email to target existing patients is an effective way to promote a new service and keep in touch with existing ones. This is a particularly effective strategy when you have a large database of patients and aren’t ready to start from scratch. By using free and paid email marketing tools, you can create an email chain and send it out to all of your patients. Once a patient has given you permission, send them an email about a special offer or a new service.
Email newsletters – Using email newsletters to stay in touch with current and potential patients is a great way to keep in touch. You can send out newsletters featuring news from your practice or special events. You can use tools such as MailChimp to create a professional looking email newsletter. If you’re unsure of how to start, use Canva, a free online design tool. By using Canva, you can make professional-looking flyers and service cards.
Email newsletters – You can also use email newsletters to keep patients informed of your practice’s latest news. By offering regular updates, your newsletter can keep your patients updated with practice updates and upcoming events. You can use an email marketing tool like MailChimp to send out emails to your current patients. This type of email marketing strategy is incredibly effective and can increase the likelihood of a new client. The U.S. Census Bureau reports that nearly 11% of the population moves every year.
Online reviews – The online reviews of your clinic can help attract new patients and retain existing ones. The results of direct marketing efforts are difficult to measure because most consumers need several exposures to a brand before they make a decision. However, you can use online review sites to reach out to your current and prospective clients. Moreover, a website is the first impression a potential client will have of your practice. In addition to a professional website, your PT office should have an attractive design.
Newsletters – Email newsletters are a crucial part of a physical therapy marketing campaign. They can keep patients informed about new services, news, events, and even special offers. You can use mailing lists to build a loyal following of patients. Additionally, a physical therapy website should include a blog or a video to showcase the different services offered by your practice. The website should also be informative, and promote your latest services.